Local Crowdfund: Paging Dr. Gonzo

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Someone has an identity crisis.

Is J. Stuart Esty a 21st century entrepreneur taking advantage of social media to promote his products by asking his friends to fund his flavorful business venture?

Or is it Dr. Gonzo, the mad creator who toils in the garden, who mixes and blends the ever-evolving varietals of organic sauces and fixin’s that will cure whatever ails you?

Unlike Dr. Jekyl and Mr. Hyde, they live harmoniously day and night.

Esty, also a multitalented musician who plays in the Roadkill Orchestra, admits there is no dividing line between Dr. Gonzo and J. Stuart Esty. In both jobs one has to be pitching the product all the time.


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