Local Business Spotlight: Ryan Canuel and Petricore love it when a plan comes together

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If you noticed a change in the air — call it a more of a playful wind — beginning in May 2015, you can thank Petricore, a versatile tech sector startup centered on game design and app development comprised of Becker College students, and bolstered by advisors from the Massachusetts Digital Games Institute (MassDiGI).

Turns out the young firm’s young co-founder and CEO, Ryan Canuel, might just be a force of nature. And nobody is more surprised than him.

Since its launch, Petricore strove to embody its tagline, “the smell of great games,” through developing games, apps and software that have permeated the United States and overseas.

In the same month as Petricore’s first anniversary, Canuel, a 2015 Becker graduate, was named the Worcester Regional Chamber of Commerce’s 2016 Entrepreneur of the Year, an award he said he accepted with humility and gratitude toward his team.

From left, Christina Andriano, James Spavold, Chris Bruno and Oliver Awat join Petricore CEO Ryan Canuel in accepting his award for being the Worcester Regional Chamber of Commerce Entrepreneur of the Year.

Courtesy of MassDiGI

From left, Christina Andriano, James Spavold, Chris Bruno and Oliver Awat join Petricore CEO Ryan Canuel in accepting his award for being the Worcester Regional Chamber of Commerce Entrepreneur of the Year.

“I was definitely shocked when I heard,” Canuel said during a recent interview at his 20 Franklin St. office. “There are definitely times where you stop and you ask, ‘Why the hell are we doing this?’ ”

Indeed, sometimes the world can seem to be made of only obstacles. But with the right combination of self-awareness, humor and perseverance, Petricore sustained itself during those critical and unpredictable months of small-business infancy.

More practically speaking, it was the contract from an app they developed for anonymous patient feedback on interactions with surgeons, Mentorathand, that buoyed the company financially early on as it branched out

“Ryan has spent the last few years making all the right moves,” MassDiGI executive director Tim Loew said. “We’re proud of him and how his team’s grown.”


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