December 4, 2016

A Mother’s Journey [Part 33]: The original ‘Woopreneur’

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Giselle, with her daughters, Brooklyn, left, and Evian, push their new Woopreneur swag.

Courtesy Giselle Rivera-Flores

Editor’s note: Since September 2015, Worcester Sun has chronicled the trials, tribulations and triumphs of Sun contributor Giselle Rivera-Flores as she explores ways to help her daughter and other Worcester families find affordable educational support and assistance. We used to describe her as an aspiring business owner; now, she’s an inspiring one, a full-fledged director of a nonprofit tutoring collaborative that began officially in late January but has transformed considerably since. During her journey she has, you could say, stepped beyond the walls of her dream.

Giselle Rivera-Flores

Giselle Rivera-Flores

When people find themselves pulled in a million directions, it is often difficult to stop for a moment and reflect on your journey. When you have your eye on the prize, nothing else matters.

Lack of sleep and tough-to-navigate schedules become part of the plan. Eventually, it feels natural. People ask me for advice all the time. They ask about the nitty gritty of social media and marketing, but the question I’m asked most often is, “How do you have time for everything?”

Although from the outside looking in this all seems like organized chaos, the answer is simple:

This is my life.

Read Giselle’s previous chapter: The network effect Or scroll down for more


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