March 8, 2017

Inbox [March 8]: Becker taps new marketing chief, St. Peter-Marian adds girls hockey and moves into Worcester Ice Center, YWCA hosts forums, EcoTarium names new director, Worcester addresses graffiti

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Interesting and worthwhile things happen every day in our community. Alas, we can’t cover them all. That’s where Inbox comes in, to offer readers an easily digestible compilation of interesting and noteworthy items you and your neighbors keep telling us about.

Becker names new executive director of marketing and strategic communications

Carolyn Assa has joined Becker College’s Office of Marketing and Strategic Communications as executive director.

Assa has spearheaded high-profile branding initiatives, built in-house agencies and launched award-winning magazines at education institutions in the region. In her new role at Becker, she will be charged with sharing the college’s story, building awareness of the college brand, and finding ways to promote Becker to new, as well as existing, audiences.

“Carolyn has achieved success across storytelling platforms in the field of education, worked with diverse clients as a public relations consultant, and has extensive media experience,” said Becker College President Robert E. Johnson. “We are excited to have Carolyn on board at Becker to direct our marketing and strategic communications efforts.”

Most recently, Assa worked as an account executive at Boston-based public relations agency, Ellis Strategies. Her past experience includes leading the communications and marketing department at Perkins School for the Blind, the oldest school for the blind in the United States, and at Bunker Hill Community College. She holds a master of arts degree in communications from Emerson College and a bachelor of arts in journalism from the University of Massachusetts at Amherst.

Worcester Sports Complex

Courtesy Worcester Railers

An artist’s rendering of the planned Canal District dual hockey rink complex.

St. Peter-Marian partners with Railers to offer girls’ hockey; Guardians to play at Worcester Ice Center

The St. Peter-Marian athletic department and President Christopher Cummings announced that the Guardians have partnered with the Worcester Railers Hockey Club and Railers President Michael G. Myers to create a state-of-the-art home for the St. Peter-Marian boys’ hockey team and the Guardians first-ever MIAA girls’ hockey program.


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