September 16, 2017

Editorial: Oohs and aahs for ofo

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Pixabay / lin2015

Ofo's bike-sharing platform has debuted in Worcester.

Oof, those seven hills!

Other than that, ofo’s arrival in Worcester signals a city coasting smoothly forward.

On Thursday, the Beijing-based company launched its bike-sharing program in a ceremony at City Hall, capping months of preparing and research helped by local leaders and scholars. The stars of the cheerful kickoff were dozens of bright-yellow ofo bikes, ready to get going under the guidance of anyone over the age of 18 with a smartphone, a dollar and an hour.

A little ofo 101 is in order. Don’t be fooled: These substantial, simply styled bicycles may look old-fashioned, but they’re as high-tech as they come.


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