September 9, 2017

The Muse is inspired to remain a part of Worcester’s downtown revival

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Giselle Rivera-Flores / For Worcester Sun

John Rinaldo brought The Muse to downtown to be a part of the neighborhood's revival -- but will he still be there when the urban renewal efforts are complete?

Upon opening its doors two years ago, The Muse, 536 Main St., across the street from Hanover Theatre for the Performing Arts, intended to build upon the momentum of the city’s revitalization plans.

Coming to Federal Square during the much-ballyhooed “downtown renaissance,” The Muse owners John Rinaldo and Matt Kingman set forth to be a part of the bigger picture. Cultivating a brand based on the anticipated vibes of new visitors and returning friends with hip cocktails and craft beer, The Muse has added something flagrantly unique to the urban lifestyle trend in Worcester.

Coupled with its tight embrace of the city’s flourishing arts scene, The Muse quickly set itself apart from the typical Worcester bar.

With more than 30 years of hospitality experience and a hearty helping of inspiration from other forward-thinking business owners like Alec Lopez, owner of Armsby Abbey and The Dive, Rinaldo saw Worcester for what it truly is: a blank canvas.


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