September 24, 2017

Thirteen stripes, 13 sponsors — selling out the American flag

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Wondering what the future could hold for capitalism and national pride in our city? Find out with author BJ Hill in the Sun’s serial glimpse into the fantastic, fascinating (and mostly fictional) possibilities of a not-so distant tomorrow.

May 30, 2028 — A Worcester company has become the 13th and final firm whose name will appear on the New Flag of the United States of America. For $2 trillion, D&A Cybernetics purchased the rights to place its moniker and logo within the red bottom stripe of the flag. By terms of the contract, the names will be on the flag for at least 20 years. Companies had to pay 10 percent of the cost up front, with 20 years to pay off the remainder. Only American-based companies were allowed to bid.

When U.S. President Dwayne Johnson introduced the idea of selling placement rights to the flag during his first presidential campaign in 2020, it received a practically hostile reception and almost cost him the Democratic Party’s nomination.

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