Ryan Lannon’s plans for this winter included a cross-country road trip and selling sportcoats. Well, not just any sportcoats, actually.
“It’s kind of a niche market,” Lannon said. “It’s a business casual athletic look. No one else makes short-sleeve [sportcoats].”
Inspired by summer weddings on Cape Cod in which the men scorch and sweat in the heat, Lannon planned to drive to locales where it’s hot year-round, such as Southern California, to sell his short-sleeve sportcoats as well as other apparel.
It sounds like a wild idea. But it’s not the only time Lannon has had one of those. He said his parents are used to him telling them he’s going to do something a little, well, unexpected.
Like, for example, when he told them last month he wanted to come out of retirement four years after his last game as a professional hockey player to join up with the expansion Worcester Railers of the ECHL.