November 30, 2017

Worcester Sun, Mass Foodies enter into print syndication agreement

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WORCESTER, MA — NOV. 30 —  Worcester Sun, a subscription news website that is launching a weekly paid print newspaper on Dec. 9, announced today it has purchased exclusive print rights to content produced by Mass Foodies, LLC.

Worcester-based Mass Foodies covers the commonwealth’s growing hospitality industry. Its website is massfoodies.com.

Worcester Sun will publish Mass Foodies-branded content in its weekly newspaper.

“It’s rare you enter into an agreement that’s a win-win-win, but this deal is one,” Worcester Sun President and CEO Mark Henderson said. “It’s a win for Worcester Sun, a win for Mass Foodies, and most importantly a win for readers.”

“Worcester Sun and Mass Foodies are locally owned media companies that have invested in the renaissance of Worcester,” Henderson added. “We feel it’s a natural to complement the news and information we produce with content from Mass Foodies, which has the reach and expertise in the industry to provide readers information on the bustling restaurant and hospitality industry.”

“We’re always on the lookout for more high-quality, locally produced content, more talent and more passion. These are the things Worcester readers are hungry for,” said Fred Hurlbrink Jr., Sun cofounder, vice president and editor. “Luke and his team bring all of these assets to the table. I look forward to the doors this opens for both companies.”

“Mass Foodies is recognized as the authority of the Central Massachusetts dining experience and we’re thrilled bring our original content to the Worcester Sun’s print edition,” Mass Foodies Publisher Luke M. Vaillancourt said.

“The tangible experience of reading quality content allows a reader to dive deeper into a topic in a way that the digital experience lacks. With Worcester Sun entering the print realm to complement their online model — combined with their in-depth analytical approach — I have no doubt that their expansion will be notable not only for the region, but for the industry, and Mass Foodies is excited to be part of it by providing our editorial content.”

Financial terms will not be disclosed.

The print edition of the Sun will be on newsstands Saturday mornings for only $2. Current subscribers to the digital version of Worcester Sun will have the option of receiving a copy of the print product delivered to their home.

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