Editor’s note: Since September 2015, Worcester Sun has chronicled the trials and triumphs of Sun contributor Giselle Rivera-Flores as she explores ways to help her daughter and other Worcester families find affordable educational support and assistance. We used to describe her as an aspiring business owner; now, she’s an inspiring one. During her journey to establish and grow her nonprofit tutoring collaborative she has, you could say, stepped beyond the walls of her dream.
Please stop asking the creative community to work for free.
If creative work adds value to your product, gives you more exposure to your brand, and generates an impact on your bottom line, then stop asking the creatives to submit work in exchange for “exposure.”
Don’t ask photographers to volunteer for your many events at no charge, don’t ask writers – an obvious sore spot for me – to submit several “specs” of work to prove themselves before hiring them, and don’t ask designers and marketers to create your brand, or promote your brand, for free as you sit back and reap the benefits.
The whole “We’d like to give you exposure in exchange for your work” bit is overrated, misguided and usually, false. Work is work. And no work should be done for free.