March 8, 2017

Inbox [March 8]: Becker taps new marketing chief, St. Peter-Marian adds girls hockey and moves into Worcester Ice Center, YWCA hosts forums, EcoTarium names new director, Worcester addresses graffiti

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Interesting and worthwhile things happen every day in our community. Alas, we can’t cover them all. That’s where Inbox comes in, to offer readers an easily digestible compilation of interesting and noteworthy items you and your neighbors keep telling us about.

Becker names new executive director of marketing and strategic communications

Carolyn Assa has joined Becker College’s Office of Marketing and Strategic Communications as executive director.

Assa has spearheaded high-profile branding initiatives, built in-house agencies and launched award-winning magazines at education institutions in the region. In her new role at Becker, she will be charged with sharing the college’s story, building awareness of the college brand, and finding ways to promote Becker to new, as well as existing, audiences.

“Carolyn has achieved success across storytelling platforms in the field of education, worked with diverse clients as a public relations consultant, and has extensive media experience,” said Becker College President Robert E. Johnson. “We are excited to have Carolyn on board at Becker to direct our marketing and strategic communications efforts.”

Most recently, Assa worked as an account executive at Boston-based public relations agency, Ellis Strategies. Her past experience includes leading the communications and marketing department at Perkins School for the Blind, the oldest school for the blind in the United States, and at Bunker Hill Community College. She holds a master of arts degree in communications from Emerson College and a bachelor of arts in journalism from the University of Massachusetts at Amherst.

Worcester Sports Complex

Courtesy Worcester Railers

An artist’s rendering of the planned Canal District dual hockey rink complex.

St. Peter-Marian partners with Railers to offer girls’ hockey; Guardians to play at Worcester Ice Center

The St. Peter-Marian athletic department and President Christopher Cummings announced that the Guardians have partnered with the Worcester Railers Hockey Club and Railers President Michael G. Myers to create a state-of-the-art home for the St. Peter-Marian boys’ hockey team and the Guardians first-ever MIAA girls’ hockey program.

Beginning with the 2017-18 season, the St. Peter-Marian boys’ and girls’ hockey programs will play at the new state-of-the-art Worcester Ice Center. The $18 million, two-sheet facility, which will also include two restaurants and retail space, is due to be completed in the heart of the Canal District in August.

“The Railers are thrilled to be a part of the creation of the girls’ hockey program at St. Peter-Marian,” said Myers. “We look forward to both the boys and girls Guardian hockey teams skating at the Worcester Ice Center as the Railers continue to promote hockey throughout central Massachusetts.”

With the assistance of the Worcester Railers Foundation for equipment and other costs associated with the startup, the Guardians will field a varsity girls’ hockey program for the first time in the school’s history.

“We are excited about the partnership between St. Peter-Marian and the Worcester Railers,” Cummings said. “It not only ensures that our student-athletes have access to a premiere hockey facility but also establishes a sensational community partnership. We have had significant interest in offering a hockey to our female athletes for some time. Cliff Rucker’s contribution and willingness to help us line up all the pieces to make this a reality made it all come together.”

YWCA to host Women’s Economic Empowerment Series

The YWCA of Central Massachusetts will host two nights of the Women’s Empowerment Series 6-8 p.m. Monday March 13 and March 20.

Facilitated by state Treasurer Deborah Goldberg, the programs consist of free education sessions that focus on wage negotiation, money management and retirement and investment strategies for women of all ages, ethnicities, economic levels and level of fiscal knowledge.

This series specifically focuses on empowering women to reach their full financial potential by enabling them to become more financially informed, delivering high-quality educational workshops, and inspiring participants to pursue long term economic stability through unique salary negotiation training.

For more information or to register, visit the Women’s Economic Empowerment Series page on Eventbrite

EcoTarium hires director of institutional advancement

The EcoTarium is pleased to announce its recent hire of Kerry E. Castorano as director of institutional advancement. In this senior management role, Castorano is responsible for expanding and providing leadership to the museum’s development and awareness efforts in support of the advancement of the EcoTarium’s mission to inspire a passion for science and nature.

“We are absolutely delighted to welcome Kerry to the EcoTarium team. Her extensive background and experience in fundraising and the museum field will be important assets to the EcoTarium’s continued growth in our community,” EcoTarium President Joseph P. Cox said.

Castorano has more than 10 years experience working in nonprofit organizations. Her development experience includes grant writing, fundraising, special events, and corporate and foundation relations.

“The EcoTarium’s mission to inspire a passion for science and nature resonates with me on a personal level,” said Castorano. “I have heard countless stories from parents, and even grandparents, who came to the museum when they were young. Now they are bringing the next generation. It is a privilege to be part of such an iconic institution.”

Read the entire story on the EcoTarium website

Worcester addressing uptick in graffiti

City Manager Edward M. Augustus Jr. announced the city is working hard to combat a recent uptick in graffiti, and urging residents to report any instances of tagging they see.

Courtesy NAMI Mass

Edward M. Augustus Jr.

“The [c]ity of Worcester has zero tolerance for defacement of public or private property,” he said. “Graffiti is demoralizing, degrading and unsightly. It negatively affects our property values, business sales, and community image. We need the public’s help to stamp out this destructive behavior in our community.”

Over the past several weeks, the city has noticed an increase in tags in neighborhoods across the city. Numerous departments — including the Department of Public Works & Parks, the Worcester Police Department, Inspectional Services and the City Manager’s Office – are working in a concentrated effort to combat the problem.

Read the entire story on the city of Worcester website

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