October 1, 2017

Good as Gold Coffee has an air of staying power

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Art Simas / For Worcester Sun

Dan, left, Mike and Jay Goldman pose in the Good as Gold facility on Green Street, in front of their new state-of-the-art roasting rig.

Good as Gold Coffee has been a staple of the Green Street neighborhood since Sid Goldman founded the company in 1969.

Lately, the family owned company now run by Dan Goldman with the help of wife, Patrice, and sons Michael and Jay is three years into a grueling adventure that is the art of “modern brewing.”

The project is an evolution in coffee-making, heating the beans and roasting them with carefully measured doses of heated air, controlled by a computer and new technology.

The Good as Gold family considers its new brand Airis to be coffee’s answer to craft beer.

“Over 99 percent of the coffee that is roasted today is done on drum roasters,” said Dan Goldman, owner and patriarch. “In roasting, it’s all about how you apply heat to the coffee bean.”

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