Editor’s note: Since September 2015, Worcester Sun has chronicled the trials and triumphs of Sun contributor Giselle Rivera-Flores as she explores ways to help her daughter and other Worcester families find affordable educational support and assistance. We used to describe her as an aspiring business owner; now, she’s an inspiring one. During her journey to establish and grow her nonprofit tutoring collaborative she has, you could say, stepped beyond the walls of her dream.
In his debut book “The Tipping Point,” Malcolm Gladwell wrote: “In the late 1960s, a television producer named Joan Ganz Cooney set out to start an epidemic. Her target was three-, four-, and five-year-olds. Her agent of infection was television, and the ‘virus’ she wanted to spread was literacy. The show would last an hour and run five days a week, and the hope was that if that hour was contagious enough it could serve as an educational Tipping Point: giving children from disadvantaged homes a leg up once they began elementary school, spreading pro-learning values from watchers to non-watchers, infecting children and their parents, and lingering long enough to have an impact well after the children stopped watching the show. … She called her idea ‘Sesame Street.’ ”
Gladwell calls this the stickiness factor. In discovering that making “small but critical adjustments in how they presented ideas to preschoolers,” Malcolm wrote, “they could overcome television’s weakness as a teaching tool and make what they had to say memorable.”
In concept, I, too, look to produce such an epidemic of proportionate educational value that the children who attend The Learning Hub will generate a level of stickiness for us, so that we start to discuss more serious methods of how we teach our children in our public schools. We want them to have a leg up as they make their way through the winding paths of what is our current school system.
But as many parents like me believe, the current school system is not up to par, and with that void in the market, the Hub’s stickiness factor can be a bit more contagious.
Read Giselle’s previous chapter, The shape of the city, or scroll down to explore more of her story.
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