I am proud to announce that the inaugural print edition of the Worcester Sun will be published on Dec. 9.
As I wrote last month, “A print edition is now the logical next step for us. It complements our digital presence and lays the groundwork for us to continue to build a sustainable multi-platform media company that supports the creation of journalism in Worcester.”
Our print publication will allow us to continue to build upon the foundation we created in August 2015. Along with features our readers have come to rely upon and expect, we will expand our news coverage as well as our coverage of sports, education, politics and city life.
We have a few surprises up our sleeves, as well. Altogether, we believe the Sun’s next step will have been worth waiting for.
The print edition of the Sun will be on newsstands Saturday mornings for only $2. Our inaugural edition will be a limited run of 20,000 papers for retail sale.
We chose Saturday publication because, after careful consideration, we have decided to partner with the U.S. Postal Service for home delivery. In evaluating our home delivery options, we believe mail service will provide our subscribers the most timely and professional delivery available in the market today.
To start, home delivery and retail purchase of Worcester Sun will be available in Worcester and the towns of (in alphabetical order) Auburn, Boylston, Grafton, Holden, Leicester, Millbury, Paxton, Shrewsbury and West Boylston. We plan to expand to more towns as we are able.
Current subscribers to the digital version of the Sun will have the option of receiving a copy of the print product delivered to their home, and we will shortly begin reaching out to current subscribers to allow them to opt in to receiving print.
The $2 per week subscription cost of the print version will come with digital access to stories of wide-ranging local impact every Wednesday and Sunday. For those who would rather pay by check, we will have a prepaid billing option for those who subscribe for six months or for a year.
While our goal has always been “to fulfill our promise of creating the kind of impact journalism the Worcester community can rally behind and support,” we understand that being indispensable to the communities we serve means providing a cost-effective option for advertisers to reach their customers.
We understand that our competition is not just other print products, but also digital offerings such as social media. To provide advertisers with a return on investment for their hard-earned marketing dollars, we needed to create an option that addresses that concern.
To that end, in addition to extremely competitive rates for print ads and inserts, we will offer sponsored posts, advertisements with full-size text that will be published throughout the paper, starting at $15.
We at the Sun share a strong belief in this city. As I wrote last month, “It’s for years been true that Worcester is a city on the move. There is a vibrancy and electricity in the city — and an urge to be better, to reach higher — that is palpable.
“We believe now, as we did in 2015, that if we invest in Worcester — with hyperlocal content, city-based journalists and area business partners — readers and advertisers would invest in us.
“Thank you for being with us so far. You’re the reason we’re able to take this exciting next step. We look forward to continuing our journey together.”