It took a couple decades, but it seems as though a majority of Americans are now on board with the necessity of recycling.
In most cities and towns, all you have to do is fill a plastic bin and leave it someplace conspicuous once a week. Most of us know little about where it goes from there. Unless you live in Worcester, in which case most of it is in your lilac bush, courtesy of the uncovered bin next door.
So, we know the problem, but Hitch is more interested in solutions.