February 14, 2018

Inbox [Feb. 14]: News and notes about Action! Worcester and Behavioral Concepts

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 Have news you or your group would like to share? Let us know by emailing it to info@worcester.ma. Be sure to include a link to the full release on your site or Facebook page so we can include it and send Sun members your way.

MSGA, Action! Worcester lead conversation on transit-oriented development

Action! Worcester and the Massachusetts Smart Growth Alliance (MSGA) held a networking event Feb. 8 at Lock50 in Worcester to discuss transit-oriented development, walkability, accessibility, and creating great neighborhoods with members of the community. Over 60 people showed up to engage in the conversation representing a wide range of nonprofits, volunteer organizations, businesses and students, with many new introductions and connections made.

The event drew representatives from the city of Worcester, Greater Worcester Community Foundation, WalkBike Worcester, WalkFit, Worcester Business Development Corp., Sustainable Comfort Inc., Lettuce Be Local, Jane Jacobs in the Woo/Worcester Sun, Preservation Worcester, 90.5 WICN, Social Venture Collaborative, students from WPI, Worcester State University and Clark University.

“Having grown up in Worcester and seen the challenges of the ’70s, ’80s and ’90s, I’m thrilled to see the incredible energy and momentum here thanks to emerging leadership at Action! Worcester, WalkBike Worcester, the city and many other partners,” said  MSGA Executive Director Andre Leroux.

TODrinks is a statewide social initiative lead by MSGA to connect with other community members interested in transit-oriented development, to discuss how to strengthen connectivity in our neighborhoods and discuss ideas to enhance walkability and public transportation.

“We’re inspired and encouraged by the passionate community we have here in Worcester. We started A!W to strengthen connectivity in the city, and every time we have one of these events we are introduced to more people working on important projects,” said Action! Worcester Executive Director Joshua Croke.

Added Anabelle Rondon, who directs the Great Neighborhoods program at the Massachusetts Smart Growth Alliance: “Over the last six months, we’ve hosted a series of networking events in Eastern Massachusetts to connect people who are working to make their communities more walkable, welcoming and vibrant.” Last week’s gathering “was our largest event yet.”

Coming soon is Action! Worcester’s fourth annual “ThinkWoo: Community Conversations” event, which brings together the Worcester community to identify challenges and consider solutions. This year’s edition will be held April 12 at Worcester Idea Lab, 20 Franklin St.

Behavioral Concepts sharpens autism services focus with new logo, website

Behavioral Concepts (BCI), a Worcester- and Fitchburg-based firm of behavioral clinicians specializing in the care of children with Autism Spectrum Disorder (ASD) throughout Massachusetts, has rebranded and unveiled a new graphic identity and website.

BCI’s extensive rebrand involved understanding the company’s culture and unique value proposition. The rebranding better represents the organization’s expertise, comprehensive services and community leadership — all of which is reflected through a new graphic identity, collateral, tagline and website launch.

BCI founder and CEO Jeffrey R. Robinson engaged the marketing and branding expertise of Bob Lodi of Rock Pixel Scissors of Uxbridge to assist with the rebrand.

BCI has updated its logo, which formerly used symbolism such as primary colors for children and puzzle pieces for autism. Although the new logo bears some resemblance, it is an evolution of their prior “Sun” logo. Dr. Robinson used the sun symbol to represent giving families a sense of promise and hope, as well as the transition from darkness into light.

The company also has a new tagline of “Discover more. Learn more. BE MORE.”

“Given the right tools, resources and environments, children with autism can learn and grow. Through early intervention, home-based therapies, after-school activities and social-skill groups, BCI helps children be more,” Dr. Robinson said.

BCI also has launched a new iteration of its website at http://bciaba.com.

The site was developed using the latest responsive techniques and contains new content and photography. It employs simpler navigation, which enables visitors to access content quickly. BCI’s site was reorganized to better focus on the solutions it offers, its expertise and for the recruitment of critical staff necessary to provide services to families affected by autism.

New and improved components of the site include a “How We Can Help” section that outlines BCI’s specialty early intervention services and ABA centers. The enhanced “Careers” page highlights job listings, internships, professional development, research, and success stories. Components that have been added to the website include an online application for intake services, an employee portal and an E-Store. A BCI blog offers information, tips and news for families, providers, and others.

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