Editor’s note: Since September 2015, Worcester Sun has chronicled the busy life of Sun contributor Giselle Rivera-Flores in the serial “A Mother’s Journey,” as she explores ways to help her daughter and other Worcester families find affordable educational support. We used to describe her as an aspiring business owner; now, she’s a full-fledged entrepreneur and acknowledged leader in the startup community. As Giselle has evolved, so has her story. Welcome to the third installment of “The Balancing Act.”
The assumption that big and bold actions change the course of creation and innovation, to me, is fundamentally false.
More often, change is created through the mundane work that comes before the big action sequences. From social movements to business markets, the real moments of change are created through redundant persuasion, gradually changing the minds of consumers, followers and leaders. It is endless, arduous work.
The sum of these small efforts, repeated day in and day out, are the stepping stones of success.
Success is not possible overnight, never mind even a few months or years. It is made tangible only after all the small efforts click together. Changing minds takes time, and that has been proved through history with social movements.
Read Giselle’s previous chapter: The year of determination and defiance
Social movements are the case studies most entrepreneurs are not reading.